Saturday, August 31, 2019

Hotel Management System Essay

1.1 Introduction The aim of every business is to achieve operational excellence and efficiency. The effectiveness of business processes today has been influenced by technology. However, as computing technology becomes increasingly vital to conducting business and communicating with associates, new and more complex issues must be resolved. Among them is the need to ensure that the benefits derived from using computers are not reduced due to accompanying information management inefficiencies or to the creation of new business risks. A hotel is a building where travelers can pay for lodging, meals and other activities. Hotel Management involves combination of various skills like management, marketing, human resource development, and financial management, inter personal skills, dexterity, etc. Hotels are a major employment generator in tourism industry. Hotel management can be a very lucrative field, both in terms of annual revenues Furthermore, hotels are big attractions to businesses and associations l ooking to hold events. Booking an event means additional revenue for the use of a conference or banquet room, in addition to overnight guests who may use laundry and other concierge services. Work in the area of Hotel Management involves ensuring that all operations, including accommodation, food and drink and other hotel services run smoothly. Hotel management system goes a long way to assist hotels in achieving its aims. Hotel management system as an automated system will enable hotels provide all round services to their various customers or stakeholders through digital or electronic means. The system will assist management in its day-to-day business activities, make decisions. 1.2 Subject and Field of Study The field of study is computer studies and in relation to the subject area being Information Management system and Web Application Development with highlights on Database management, Web and Internet Technology. This project is a web application development project prior to my area of study, the project is designed specifically for hotel businesses that has seen the need of transforming business activities from the manual process to digital process and also businesses that needs safe and proper customer data management in electronic form using the internet. 1.3 Study Objectives The study objectives are categorized into two: 1.3.1 Global Objective: The Global objective of this project is to contribute to the general body of knowledge and research work in the area of developing a hotel management system that will automate the whole management processes of the organization (hotels). 1.3.2 Specific Objectives: The following are the targeted objectives to be accomplished in order to achieve the general objective above. To be able to create mutual communication between customer and business (hotel). To provide a platform for online booking and reservation by customer’s rooms. To provide easy access to customers in viewing and making selection of hotel rooms. To be able to manage fast access to guest(customers) information and easy update of records. To be able to provide security measures to access the hotels information lowering data security threats. To be able to provide better data management facilities To able to enable backups of respective users to be made and accessed when it is needed. 1.4 Problem Statement Intended to explore the impact of the design of Hotel Management System is expected to overcome the general problems in handling issues relating to hotel business activities, managerial activities, difficulties in providing stock control of equipment’s used in the hotel, difficulties on monitoring and tracking customers details and requirements on which the tasks are performed, the time consuming aspects of various customers moving all the way to the preferred hotel to make reservation and bookings as well as viewing at the hotel rooms available. However providing notifications to respective customers about their reservation status is also time wasting. Also management of these hotels finds it difficult manually keeping records of their various employees, clients and other vital hotel related information. Difficulties in making references to old business transactions, data’s and other negotiations and issues concerning security of data and  recovery manners is also considered. It is designed to replace old method of recording information by using pen and paper. 1.5 Research Methodology The proposed research methodology for this project is the â€Å"Waterfall Model†. The waterfall model takes fundamental process activities and it is a sequential design process, often used in software development processes, in which progress is seen as flowing steadily downwards (like a waterfall) through the phases of separate process phases such requirement specification, software design implementation, testing and maintenance. To ensure that our project is in par with our client needs, we used the waterfall model approach in developing the systems. The first process of the model is data gathering. Here we gather information about basic hotel management system functionalities. Joint Application Development (JAD) will be used as fact- findings techniques that will be used to gather the requirements analysis if the Hotel Management System should be implemented in any hotel. After the first phase of data gathering we proceeded in interviewing our clients. We asked about what their expectations were in a hotel management system. Some clients already had a hotel management system. In this case we asked them about what improvements they would have wanted to add in the system such as implementing an attribute for passport information. After gathering all of the information from our clients we proceeded with the next step which is analyzing of data and problem solving. In here we began conceptualizing the components our system needed such as inputting name and creating a log in log out system. We also thought about what elements from our initial concept did not require. After conceptualizing all of the elements we need in creating our system we proceed to the next step which is implementing requirements. In here we decide what applications we need in developing the system. Here we decided to use VB.Net and MySQL as our primary programming languages. Now that we have our tools we proceed to the next step which is system and software design. In here we take our concept design and upgrade that design by implementing our tools in the design. This means we have to understand the requirements of the end user and also have an idea of how the end product should look like. System design also helps us specify the hardware and  system requirements to create the overall system architecture. System design is the (stepping stone towards) our next task which is GUI design. GUI design is the process of designing user interface of the entire system. This means that we start creating actual look of the program for our system. After creating the design we proceed to next step which is system coding. This is where the command lines are assigned to a GUI so that they would have their proper functions. An example would be initiating the connection query in order to connect to the database. After adding all of the required components we proceed to the final step which is system testing and debugging. Here both individual components and the integrated whole are methodically verified to ensure that they are error-free and fully meet the requirements. 1.6 Background and Justification of the Study The purpose of this study is to investigate the extent to which a hotel management system will be used in the organization to manage hotel business processes. A background study shows that the hotel’s daily operation is managed by the Administrative Department. The process starts from customers coming to the hotel to make reservations and enquiries, through the hotel receptionist. The customer booking details will be recorded in a manual form and filed. After making enquiries and finally a reservation is made, the reservation form would be forwarded to the cashier for payment to be made, all involving paper work. Since it involves paper work lots of time is consumed and booking & reservation takes a lot of time. Furthermore, when a customer wants to check out, files will have to be searched and retrieved so that the final operations of checking out a customer will be performed. Some of the service personnel who have studied the issues concerning the manual business operation issued by customers, has contended that the manual operation reduces the operational productivity of the hotel. Because there have been cases records have been mishandled due to human error, some data’s cannot be found etc. HMS helps in managing reservations, bookings, guests and agents. The user can search for the vacant rooms in the hotel and book for it by not necessarily coming to the  physical location of the hotel. An administrator can view the booking details, transactions and coordinate the activity with the agents. He can track the entire site activity. Reservations can also be made through a phone call or an email. 1.7 Expected Outcome of the Project At the end of this project, the following becomes the outcome: There will be a created mutual communication between customer and management. Customers will be enabled make online booking and reservation by searching for rooms. There will be enabled effective storage of customers’ data Administrators will be able to manage fast access to guest files and updates of records will be done effectively and efficiently. Administrators will be provided with better data management facilities. There will be enabled security measures when trying to access the hotels information lowering data security threats. There will be enabled frequent backups of respective user details and access when needed. 1.8 Presentation of Thesis Chapter 1: General introduction is focused on the research which is the Project Proposal. Chapter 2: Literature Review which focuses on history and the outlook of the existing systems. Chapter 3: Methodology. In this chapter, the proposed system is analyzed into details and its importance discussed expansively where context level diagrams, dataflow diagrams, flowcharts will be used to explain the proposed system further. Chapter 4: System Analysis and Design; the study carries on with the design of the system. This chapter will encompass database modeling, class modeling, use case modeling and the relationship diagram of the proposed system. Chapter 5: Testing and Implementation; Implementation of the computer software goes on after the design. The system will be tested and reviewed to reveal errors. In this chapter also the documentation of the completed system. It also lays emphasis on both the users of the system and the system itself. Under the user documentation, the manual for both the user and the expert who will administer the system will be known. Finally conclusion and recommendation will be made as well as observations are identified and the necessary improvement which could be added to the system is made.

Friday, August 30, 2019

Television: the Undiscovered Drug

Television has brain-washed the majority of our youth. The first thing I hear as I get home are TV mumbles. I open the door and to no surprise there is my younger brother in full motion on the coach, hand in remote, flipping through channels. My brother could not be any more of a coach potato. He watches TV all day and night. I refer to him as the human TV guide. So much endless television can dull our minds, take away time from completing important activities, and has exposed us to a world of violence. First off, Television has dulled the mind of our youth easily.Youths today are used to having their information passed to them on a silver platter. Not as many teens like to read anymore because it involves too much work. My brother hates to read, not only because there are words involved in that activity, but also because it is now impossible for him to visualize the world presented within the book. It is also impossible for him to focus on a book because of the short attention span he has developed, and reading books just takes too much time for him. Television presents the world to him, a different world every thirty minutes, which holds his attention. Similar article: Teenagers’ Leisure TimeThis now leaves him no mental work to do, except to decide which channel he would like to watch. Because watching television requires no mental work, the brains of the adolescents that watch television are not stimulated enough. This may lead to a slower learning process, which would then explain my brother’s inability to memorize the multiplication table. Second, Television consumes time youths should be dedicating to more important and more essential things in their lives. Television takes away time that should be devoted to homework.When my brother gets home from school, he will immediately flip the television on, leaving his homework for later. When he finally decides to do his homework, the television will remain on, and he will sit on the couch with his books propped up in front of him, giving it only half of his attention. Homework takes longer to complete, and it probably will not be his best work since only half of his co ncentration was focused on it. Television also takes time away from quality family time. Most adolescents do not have a strong family connection.Families whose only time together is at the dinner table will waste precious quality time with their heads turned towards the television. The youth of today lose the strong morals and values they can get when spending time with their family. Television can even take away time from friends. When I spend time with my friends, I like to talk with them or go out. When my brother spends time with his friends, they spend the whole day watching the television. Their conversation revolves around what they are watching on the television. Most teens have the majority of their day devoted to the television. Lastly,Television has exposed a world of violence towards our youth causing them to be apathetic towards situations. Many television shows make at least one of the three aspects, violence, drugs, and sexual immorality, a normalcy. Adolescents of to day model their behavior after characters who live in world of violence, and they do not realize that what they are doing is wrong because to our youth, whatever they see and hear on television is right. For example, my brother has become a lot less sensitive towards all his friends at school. He thinks its okay to laugh if somebody gets hurt accidentally even if it could be serious.Or abruptly scream nonsense! He also believes its okay to manipulate people as long as he gets his way. Violence on television is glamorised and styled, and watching it does not hurt. So maybe this contributes to my brothers way of thinking their is no consequences. It is pretty short sided to blame everything on television because my brother should know what is â€Å"right† and what is â€Å"not† but how can he be really sure when television glorifies all sorts of violence? In Conclusion, When television was first invented, its purpose was to bring the family together and perhaps present a way in which we could receive information faster.In modern times, the television has managed to affect our youth in various ways we would not have imagined. The family gathering concept has disappeared. We have accomplished a faster way to transmit information, but it was a little too much information a little too fast for the wrong audience. I suppose my brother chooses to react this way because he is already too accustomed to being a coach potato. Television has taken over our way of life and we must stop the effects it has had on our youths and our society before it is too late.

Thursday, August 29, 2019

How is sociology important in your family Essay

John J. Macionis explains the importance of sociology in family in the thirteenth chapter, ‘Family and Religion’ of his book ‘Society, The Basics’. When the analysis is done on micro-level we learn that individuals get formed up and learn a lot through the experience of family life. Members of the family especially children build emotional bonds, become intimate with one another and above all are taught about their culture and values. Family gives an ideal picture of marriage and it is seen that matured individuals in United States find great pleasure in upbringing their own children. The structural functional approach of importance of family for society at macro level according to Macionis is, The family performs vital tasks, including socializing the young and providing emotional and functional support for members. The family helps regulate sexual activity. The social conflict approach is, The family perpetuates social inequality by handing down wealth from one generation to the next. The family supports patriarchy as well as racial and ethnic inequality. The symbolic interaction approach is, The reality of family life is constructed by members in their interaction. Courtship typically brings together people who offer the same level of advantages. (Society, The Basics, Chapter Thirteen, Family and Religion, Page- 24) Macionis explains how is sociology important to your family and family is also equally important to the society. In fact, describing the basic concepts of the family, Macionis explains that Family- a social institution found in all societies that unites people in cooperative groups to oversee the bearing and raising of children. (Society, The Basics, Chapter Thirteen, Family and Religion, Page- 2) As there have been development and changes in the society, family structure as well as cultural norms have also changed and modified. There have been both pros and cons of the development and they need to be understood in order to prevent the dark effects of progress on society and families as well. The family performs a lot of duties, which includes mainly of providing material and emotional security to its members and socialization. Due to increase in divorce rates and broken families these duties are not completely performed. Society depends upon families in many aspects and family on the other hand plays a role in social classification based on values and ethics. Macionis writes that every marriage consists of two dissimilar relationships in which one is that of men and the other of women. The expectations and anticipations of both the genders are different but marriage stays on the pillars of mutual understanding. People’s thinking have changed regarding having babies through new technologies of reproduction which help reduce the rate of birth defects and also help those couples have their own children who suffer with some deficiency or so. There has been stress on the importance of religion on society and individuals and history depicts that there have been many social reform movements that have been promoted due to religiosity. It is believed that outbreak of industrial revolution was because of religious principles and doctrine of Calvinism. There have been lots of problems and transitions in family life because history portrays women as property of men and domestic violence as a private concern and these concepts are changing with time. These are the points of discussion and detailed information found in this chapter, ‘Family and Religion’ from the book, ‘Society, The Basics’ by Macionis that I appreciate and like the most.

Wednesday, August 28, 2019

Organizational Behaviour Essay Example | Topics and Well Written Essays - 2000 words - 2

Organizational Behaviour - Essay Example The theories started a heated debate that is yet to cool down. While some managers and scholars perceive them to be helpful and practicable, others are asserting that the theories are just that- theories, and nothing more, and that they are not being used in real life (Foster, 2013). This paper, with a distinct focus on two companies; Google and WL Gore, will try to explore the validity of that statement. The paper will first discuss the employees’ state in both of these companies and the management activities and then try to tie or explain them using the various employee theories on motivation, participation, satisfaction and motivation. If the managerial actions and employee behavior can be explained by the theories then the statement that they are mere theories will have been disproved. Managerial Actions and Employee Motivation and Performance In this fast changing business and economic environment, intellectual capital and knowledge have become very important for every ma nagement team. The employees are increasingly being viewed as the most important assets of the business (Chubb, 2008). The managers are frantically making efforts to attract and keep their best talents. Many do this by providing incentives- monetary or otherwise. Theory X and Y of motivation provide useful insight into the nature of employees and what is likely to motivate them. They also empower their employee in order to increase job satisfaction and enhance self-actualization. The following two companies provide some useful insights into the role of management in enhancing employee motivation, empowerment and performance. The first one is WL Gore started by Bill Gore in 1958 and Google started by Larry Page and Sergey Brin. WL Gore and Associates This is a hi-tech company that has specialized in manufacturing products from fluoropolymers; fabrics and electronic connectors. As at now the company has ventured into various markets including the industrial, medical, pharmaceutical an d electronic markets. Over the past ten years it has had average revenues of US $2.5 billion in sales. It was started in 1958 and to date it boasts of having around 10,197 employees spread in over 80 countries worldwide. It has featured in the Fortunes ‘Best place to work’ list for the last 15 consecutive years (Liberman, 2013). The company is said to be one of the America’s best performing because it has consistently based its practices on tested and tried employee theories. Festejo (2012) asserts that WL Gore has the unique and world’s best collaborative system in the world; the lattice organization structure. This system is designed to promote employees’ performance and job satisfaction. For instance, the system has no hierarchical structure they are organized into teams; this means there are no bosses to provide supervision. The employees are expected to be self driven and motivated to work. The company utilizes the goal theory by requiring the employees to set their own targets to meet in a specified period of time. However, they have team leaders known as sponsors to provide guidance (Liberman, 2013). The employees, known as associates, set the objectives for the company and try to achieve them and at the end assess one another’s performances. The employees enjoy a great deal of flexibility as

Civil disobedience is justified when citizens experience injustice Essay

Civil disobedience is justified when citizens experience injustice from the government - Essay Example It includes disobeying particular laws that are considered as unjust and other laws in drawing attention to the perceived injustice in the society. Examples of civil disobedience include the Civil rights Movements of 1960s and the recent Arab uprisings in North African countries and Asian countries. Some unlawful acts that citizens may engage in include non-payment of taxes, trespassing to government buildings, and damage of property and obstruction of traffic in the major highways. Citizens accept the adverse consequences of their actions as a means of furthering the objectives and causes. Civil disobedience was a major tactic of advancing the rights of Women in the USA, and the abolition of Apartheid in South Africa in early 1990s. This paper will discuss the reasons why civil disobedience is justified when citizens experience injustice from the government. Civil disobedience has been successful in ending injustice in the society. Many government policies are flawed and civil disob edience is only effective method of ending injustice in the society. Civil disobedience is mainly geared at advancing social issues that affect the majority of the citizens in the society. According to Martin Luther King, Jr letter from Birmingham jail, injustice anywhere is a threat to justice everywhere. If injustice affects a single group of individuals directly, it will also affect other members of the society indirectly. According to his letter, the government should address the causes of the demonstrations in Birmingham and not the effects of the demonstrations (Ingram 90). Martin Luther’s letter clearly indicates that the minority has used all the available channels like negotiation but civil disobedience is the last resort to end the injustice. Negro leaders had sough negotiations but political leaders consistently refused to negotiate in good faith in ending the social injustice. According to Martin Luther, it is essential to create tension if the society has refused to negotiate so that leaders can confront the real injustice issues. According to Luther, justice delayed is the same as justice denied but violence should not be used to achieve justice. According to Luther, racial segregation in the society has denied Negros fundamental constitutional rights thus are justified to demonstrate so that authorities can resolve the injustice (Ingram 90). According to John Locke (1632-1704), the government derives its authority from the people and its major duty should be to protect the basic rights of the citizens. Locke asserts that people have the rights to alter the government if it has failed to protect their fundamental rights. Locke rejects absolute monarchy since it will harm the rights of the citizens to choose their government. According to Locke, the citizens are justified to engage in civil disobedience if their rights and liberties have been violated by government policies. According to Locke, the legislative government should not alter la ws in order to limit the rights and liberties of the citizens. According to the Social Contract theory by John Rawls, free people need to agree on the rules governing their relationships in order to live in harmony. According to Theory of Justice by Rawls, every individual should have equal rights and freedoms in the society and economic inequalities should not disadvantage the minorities in the society. John Rawls assert that all citizens should be treated as ends and no means to an end thus justice can only be attained through fair distribution of resources and according to free choices of the citizens. All individuals are entitled to equal natural rights and the rights protected by justice

Tuesday, August 27, 2019

Perfecting a Doctoral Business Problem Statement Assignment

Perfecting a Doctoral Business Problem Statement - Assignment Example Still, IPTV and Satellite TV continue to grow exponentially as Cable TV begins to stagnate. The main problem for Cable TV has been that, while convergent and interactive applications have been used by in the OTT and IPTV environments as the main differentiators to gain competitive advantage, this has been a difficult thing to do in the traditional cable network environment (Carter, 2012). So as not to lag behind with regards to demand from the market for TV services, cable operators like Comcast, therefore, seem to have no option but to integrate interactivity applications to their clients alongside their digital signals (Cooper, 2013). However, even with this knowledge and it being more clear about the kinds of services that cable operators must make available so as to gain increased market share and regain a competitive advantage, the best path for them to attain such an objective is not clear cut. At present, cable operators are being faced with the issue of network upgrading using interactive TV. This form of TV includes social TV, time shift TV, recordings, multi-screen features, enhanced EPG, VOD content, as well as social and internet TV features. Such functionalities can be attained using various approaches for the cable TV networks. For instance, Gershon (2010) posits that cable providers could conduct an upgrade of their DOCSIS data network, which could del iver adequate and effective bandwidth to their clients, allowing for more inclusion of interactive content. In addition, such an upgrade could also enable cable providers to create an FTTx access network that would enable them to regain their competitive advantage over their major competitors (Gershon, 2010). Another approach that Eastman et al (2012) propose for cable networks to improve competitive advantage is the use of DOCSIS data path, which would be

Monday, August 26, 2019

Informative Speech Essay Example | Topics and Well Written Essays - 250 words

Informative Speech - Essay Example Even though experimental vaccines and treatment drugs have been developed and are currently in use, the disease is yet to be contained. To limit and/or avoid catching Ebola, it is important to observe high-level hygiene and avoid contact with infected persons. This will not only ensure that people are safe from the disease, but also curb its spread from one person to another. Most importantly, every symptom related to Ebola should be taken seriously. Most infections are spread from one person to another because symptoms related to Ebola are often disregarded. It is vital to be tested for the disease as early as possible whenever the aforementioned symptoms are observed. Diagnosing the disease early increases chances of survival. The ultimate objective, however, is to avoid the disease altogether. This can be done by ensuring people with the said symptoms are quarantined for testing and treatment if applicable. When in known or potentially affected areas, avoid coming into contact with other people’s fluids such as sweat, saliva, or blood. This goes to as far as avoiding handshakes and using protective gear when in such

Sunday, August 25, 2019

Discuss two segments of the economy in a critical stage of collapse Assignment

Discuss two segments of the economy in a critical stage of collapse when Roosevelt assumed office and his administration's attempts to strengthen them - Assignment Example This act decreed that banks could only be opened under the supervision of the treasury. Federal loans would also be available if needed. In a month, following the enactment of the act, hoarded gold and currency flowed back into the country; hence, the banking sector stabilized (Heinemann, 1983). The government also eliminated the gold standard, thus, use of gold as a legal tender ended. Everyone was required to exchange all their gold pieces for the US dollars. According to Roosevelt, prosperity of the country was heavily dependent on prosperity in the agriculture sector. Therefore, several acts were enacted to ensure that this sector was able to compete favorably. The Agriculture Adjustment Act was enacted to ensure that commodity prices would be raised through artificial scarcity (Heinemann, 1983). The team responsible for enforcing this act employed a technique whereby the total output for each commodity was set. Land owners were paid subsidies to leave some of their land idle; this was in an effort to ensure that farm prices went up. In essence, less was to be produced so that the wholesale price would increase. Many Americans opposed this act since the prices of commodities increased as the farmer’s income increased significantly (Heinemann,

Saturday, August 24, 2019

Bridging the Global Digital Divide Research Paper

Bridging the Global Digital Divide - Research Paper Example The growth of information technology in a country highly depends on the extent to which policy makers in the country recognize the importance of information and communication technology to the country. The policy makers might come in handy when it comes to things like regulations, taxation, incentives and many others. Some developing countries impose a lot of taxes on ICT related companies thinking that, through taxation, the country’s economy is likely to grow (Brooks, Donovan & Rumble, 2005). One thing that they tend to forget that high taxation can hinder the entrance of new players into this industry. Therefore, the country’s economy lacks the contribution of ICT to its economy. Most developing countries lack the appropriate infrastructure that can enable effective application of information and communication technology in the country. This leads to low level of accessibility of services that ICT can offer to the countries’ economy. The ultimate result of thi s is a scenario in which developing countries are unable to have the complete advantage of ICT being used in their economic sectors. Poor infrastructure also leads to poor performance of the ICT related industries which in a way reflect to the general economic performance of the countries. ... The result of this is that their performance turns out to be lower than the performances of the same types of businesses in developed countries (Norris, 2003). The high prices not only affect the economic sector but also other sectors such education and even social life. Being that most developing countries are always in the struggle of trying to attain economic stability, financial resources that are required for development of ICT infrastructure might in some instances be unavailable. The unavailability is always makes it hard for developing countries to invest highly in ICT infrastructure. The eventual outcome of this is economic, educational, and social institutions that have limited or no access to ICT services and resources (Yu, 2006). The effect of this lack of access to ICT resources is heightened by the ignorance of the level to which ICT can improve the effectiveness of these institutions. In the developing countries, language can also be a hindrance to the application of I CT. Television programs, radio programs, computer software, and on line sites always use languages used in the countries in which these appliances have been developed. Given that very few of these appliances are developed in the developing countries, the local people might have a hard time trying to conform to technological assimilation. This factor makes the application of ICT in almost all aspects of human life in developing countries very hard. Studies have even proved that the low rate of growth of ICT is contributed to by stereotypes that have depicted ICT as a highly complex thing. People from developing countries have the tendency of associating ICT to people with affluence and not just everybody. In most developing countries, ICT

Friday, August 23, 2019

How use of Tone, Imagery & Form in Emily Dickersons poems help to Research Paper

How use of Tone, Imagery & Form in Emily Dickersons poems help to represent her feelings about life & death - Research Paper Example What critics might interpret as depression, Dickinson intended it to be wise insight. The tone of â€Å"Because I Could Not Stop for Death† wavers between serenity and longing. As the protagonist of the poem is led away into death, which is symbolized by the carriage passing by the school and fields, there is a sense of calm and peace, almost relaxation. The protagonist is not only accepting that her death is taking place, but she is almost welcoming of it. â€Å"We slowly drove, he knew no haste, And I had put away My labor, and my leisure too (Dickinson & Vendler 42).† Though Death is the one driving slowly, the protagonist is still sitting back and allowing the journey to happen. Similarly, even though the protagonist was unable to stop for death, when death stopped for her she did not try to fight against it. However, as they passed the school and fields, a sense of longing took over as the protagonist realized all of the life that she was leaving behind her.  "We passed the school, where children strove [...], We passed the fields of grazing grain, we passed the setting sun. Or, according to Emily Dickinson and Helen Vendler (42), Death passed the protagonist (Dickinson & Vendler 42).† The protagonist included herself among those that Death was passing, revealing that she was not quite ready to go. As such, Dickinson may have been ready to accept death, but she was unable to completely let go of life. â€Å"I Felt a Funeral in My Brain† conveys the tones of aloneness and terror. Even though the poem immediately reveals that there are mourners present at this faux-funeral, the protagonist admits to feeling alone. â€Å"And I, and Silence, some some strange Race, Wrecked, solitary, here (Dickinson 97).† Since this poem discusses both death and life, there is an admittance to aloneness in both states (Farr 76). In death, the protagonist will have no one; in life, they had no one. It is in this way that Dickinson shows th ere is no difference between death and life. The tone of terror is also sensed as the protagonist descends into madness, which is what she meant by â€Å"I felt a funeral in my brain (Dickinson 97).† The protagonist is not really dying, but she is slipping into madness, and the journey is terrifying to her. Through this poem, it is revealed that life is lonely and terrifying, and death is the same way, especially because they are both being undergone alone. Despite the amount of company, life and death are independent matters. Emily Dickinson used imagery in her poems to bring new life to her own feelings. In â€Å"Because I Could Not Stop for Death,† death is personified as a man or a suitor. Instead of the cliche grim reaper, Death is a civilized, welcoming man (Raina 11). The protagonist feels no fear accepting the ride from him, which shows how she does not fear death. Furthermore, the carriage ride displays the journey from life to death. Carriages are often conne cted with royalty or pleasant outings, and this was the method of transportation for death instead of a hearse, making it a comfortable ride to death (Baker 215). The house that the carriage arrives at represents the final resting place of the protagonist. Rather than a coffin or even a mausoleum, Dickinson picks a place that signifies warmth and comfort. All of these images provide a very calming experience of death as opposed to the horrid depictions

Thursday, August 22, 2019

Mistake and Creativity Essay Example for Free

Mistake and Creativity Essay Assignment: What is your opinion on the relationship between mistakes and creativity? Since the natural propensity of human makes a trend to possess a notion of newness and deviation, intelligence beings patiently seek to response those demands with the result of new creativity. Simultaneously, mistakes of any forms apparently are inherent to creativity either during or after process of creation. Such relationship between creativity and mistakes has generally illustrated in the biography of prominent and famous scientists, Robert J.  Oppenheimer and Thomas Edison. To satisfy and improve the prosperity of life on the Earth, the scientist, Oppenheimer, has a prosperous goal to advance the technological frontiers of man in nuclear physic, and has desire to succeed in controlling nuclear reaction. Ultimately, his creativity according to his goal and desire is atomic bomb. Oppenheimer’s creativity, in contrast, deeply connects him to a serious mistake in his life. His new innovation was seriously responsible for the immense destruction of the death of ten thousands people in Hiroshima and Nagasaki during World War II. Therefore, this destruction can be identified conspicuously that creativity is able to provide mistake in return. While creativity is a necessary thing for mankind, mistake can be seen as a material to pursue that creativity. Taking another famous scientist into consideration, Thomas Edison is isolated himself from the other in order to discover a furtive innovation on electricity. He finally invented electric bulb after trying 1000 times. However, his 999 failures are 999 mistakes that drive him to achieve his ultimate succession. Then, mistakes in this context are root and driver to definitely create innovation. In conclusion, the relationship between mistakes and creativity is a form of complement that affects or dominates each other. Hence, this relationship is a theory, which can also be applied to daily life of each people in the creation’s process.

Wednesday, August 21, 2019

Short stories Essay Example for Free

Short stories Essay How did writers of nineteenth century short stories create and maintain a sense of mystery for their readers? Compare the different ways in which these mysteries are resolved.  In the nineteenth century more people started to read short stories. This was because in the nineteenth century working hours shortened which gave workers more leisure time. In the nineteenth century though there was no television or radio, the only entertainment that was easy to get hold of was reading. Short stories were more popular than novels because they were easier to read than novels. Napoleon and the Spectre  Napoleon and the Spectre was written by Charlotte Bron when she was 17 years old. It was one of her earliest pieces of writing. Charlotte Bront then went on to write several other famous books, a very well known one would be Jane Eyre. Charlotte Bron   died in 1855, one year after marrying.  Well, as I was saying, the Emperor got into bed. This first line of the story draws the reader in. It is as if the writer was in a middle of a conversation with the reader about the Emperor. In the third paragraph you get an inkling that the Spectre is about. The writer uses sound to show this. a slight rustling. Another clue that the Spectre is about is when the Emperors pillow goes hard for no reason. These two clues build up a climax in the story but is soon let down by the Emperor instead of exploring the noise just goes back to sleep. In the fourth paragraph there is another climax, a deep groan is heard from the closet in the Emperors room. The writer likes to use sound to show that the Spectre is about; this is good because it builds up good tension. It also builds up tension well because it is a deep groan which makes it sound painful, very ghost like, the writer is keeping to the idea of a classic unhappy ghost.  In the fifth paragraph we see our first use of speech which builds up a climax of terror in the Emperor. Whos there? Cried the Emperor, seizing his pistols. Speak or Ill blow your brains out. This shows that the Emperor is frightened and is trying to threaten the person away. The writer really builds up a dramatic climax with a short paragraph which gives suspense. Short, sharp laugh. This shows that the spectre is mocking the Emperors threat to try and intimidate him; he is unbothered by the Emperors attempt to scare him away. This is ironic because the Emperor is meant to be very high and powerful and not afraid of anything but is instead scared of a Spectre, this is also an anti-climax.  The writer rebuilds the tension once again but using the sense of sight to give the reader the feeling of the Spectres presence again. Which burned in a silver branch over the mantelpiece, was suddenly darkened. This shows that all the light has gone from the room making it completely dark, a good entrance for the Spectre. The reader than sees the Spectre for the first time, the writer also makes us feel sympathy for the Emperor as he is sweating with fear when he first sees the Spectre. The writer uses the sense of sight to give us an idea of the Spectre, A black, opaque shadow.  More speech is used as the Emperor tries to calm himself down and re-assure himself that he is imagining the Spectres presence. Pooh! exclaimed Napoleon, it was but an ocular delusion. In the next paragraph the reader hears the spectre speak for the first time, this creates a sense of horror. Was it? whispered a hollow voice, in deep mysterious tones, close to his ear. The writer has written that the Spectre has whispered close to the ear of the Emperor to cause more tension as well as the Spectre having a hollow voice. This paragraph really builds up the horror and tension in the Emperor and in the story.  The writer shows that the Spectre takes control when he uses the name of the Emperor. Follow me, Napoleon, and thou shalt see more. The spectre also uses the Emperors titles to mock him, Was it a delusion, Emperor of France?. This is ironic because the Spectre uses Napoleons titles as Emperor to make him feel small and intimidated, when titles are there to make you feel/seem big and important. After this paragraph the writer gives us the first description of the spectre. Charlotte Bronte has made the spectre as gruesome and as horrifying as possible, to add more tension and fear to the story.  Examples of the gory features of the Spectre would be The tongue protruded from between the teeth and the eyes all glazed and bloodshot started with frightful prominence from their sockets.  The emperor then cries out in shock, Mon Dieu! This is also the first time that the emperor has actually been presented with the appearance of the Spectre. The one lined paragraph, the apparition spoke not, but gliding forward beckoned Napoleon with uplifted finger to follow, is meant to be a very dramatic and frightening paragraph. The reader is picks up on this because the writer has not only set out this line to be a short paragraph which is dramatic but has made it so the Spectre actually says nothing; he speaks through his actions which build up tension to the story.

Ross Theory Of Prima Facie Duties

Ross Theory Of Prima Facie Duties Prima facie, a Latin name is mainly used in academic philosophy and law to mean apparently correct or at first glance. The idea of prima facie duties first originated with David Ross, who was a Scottish philosopher. Ross was among the great proponents of intuitionism or ethical pluralism theory. According to the theory, good is indefinable and there exist moral truths which are self evident (Ross, 2002 Pg 4). According to Ross, there are various prima facie duties that people can use in determining the concrete thing to do. In this case, a prima facie duty refers to a duty that is obligatory or binding, holding other things equal, unless any other duty or duties triumph it (Ross, 2002 Pg 5). Whenever there is a prima facie duty to perform a given task, there is always a strong presumption that is in favor of performing it. An excellent example of a prima facie duty is the obligation to keep secrets and promises. People ought to keep promises unless a stronger moral consideration arises. Concrete or actual duties are the duties that people undertake given a particular situation. This contrasts with the prima facie duties. Depending on the nature of the actual duties, one ought to perform it in a moral way. Prima facie duties have a close relationship with actual duties, in the same way that reasons have a close relationship with conclusions of reasoning. Prima facie duties According to Ross, prima facie duties recognize that people face a lot of daily choices where they have to act morally. In such cases, individuals weigh such moral choices using their intuitive judgment (Ross, 2002 Pg 10). Ross developed the theory because he was not satisfied with the utilitarian view that morality could be reduced on the basis of maximizing utility. He proposed six categories of prima facie duties that individuals can use in determining the right thing to do. Fidelity This involves a duty to safeguard ones contacts, secrets and promises and avoiding deception. In this case, if an individual keeps a promise, then he or she has a prima facie duty to honor the promise. Gratitude This duty involves showing appreciation at all times. The duty advocates that individuals should be grateful for all good deeds toward them. The duty continues to add that such individuals should show appreciation by doing good deeds to others. For instance, if a person holds the door for an individual carrying a heavy load, then the individual should be grateful for that. Non-injury This duty is also referred to as non maleficence. It indicates the duty to avoid causing harm to others. The harm can either be physical or psychological. The actions of any individual should not harm the health, security, happiness, character, wealth or intelligence among others. Justice This duty requires that individuals should act in a way that leads to a fair distribution of both benefits and burdens. According to Ross, this duty can have negative effects. The duty rests on the possibility of achieving a distribution of happiness or pleasure, which is not in the interest of the individual concerned. This gives rise to the duty to avoid such a distribution, which can be termed as unjust (Ross, 2002 Pg 21) Beneficence This involves the duty to do deeds that promote the well being of others. This involves fostering their health, wisdom, security, happiness or moral goodness. According to Ross, this duty arises from the fact that there are individuals in the world who can use help in improving their current condition (Ross, 2002 Pg 22). The person holding the door for the individual in need shows the duty of beneficence. Self-improvement This indicates the duty to act in a way that promotes ones well being. This pertains to ones security, wisdom, health, happiness and moral goodness. This duty calls for intelligence or virtue for it establish a strong connection (Ross, 2002 Pg 21) Evaluation of Prima Facie Duties The six duties as stipulated by Ross advocate for morality, but have proven to conflict with one another in some real life situations. For instance, an elderly woman collapses with a possible heart attack. A man who witnesses the situation realizes that the phone is a few blocks way. There is a childs bike lying nearby, but the child is out of sight. A section of the prima facie duties suggest that the man should take the bike and call for help. On the other hand, some duties advocate that taking the bike is not right. This indicates a situation where the duties in the theory are conflicting and confusing at the same time. In the real life situation above, the non injury and justice duties indicate that taking the bike will be unjust and will cause injury to the owner. On the other hand, the duty of beneficence and harm prevention will advocate that taking the bike would be morally right. The solution in such a case would lie in the prioritization of the duties. In this case, harm prevention and beneficence would have the first priority over the duties concerning justice and non injury (Pojman, 2011 Pg 139). The actual duty would be to take the bike and get help. In such a case, there would be a temporary loss of the bike for the bike owner, but this would prevent the death of the sick woman. The theory presents duties that should guide moral doings in daily situations. However, it is evident that the prima facie duties are not sufficient to determine the choices that people should make. The efficiency of the theory lies in the priority of the different duties. Some duties are have more priority in given cases than others. For example, in our case above, the beneficence and harm prevention duties would come before the non injury and justice duties. This calls for priority rules to guide the duties in case they conflict. For instance, holding all other things equal, it would be crucial to avoid causing harm or injury that to do a positive deed (Timmons, 2002 Pg 193). The priority rule indicates that the non injury duties override all other duties. Moreover, fidelity comes before beneficence. For example, keeping a promise or secret comes before any acts of kindness. Beneficence, skill and moral character override any other conflicting prima facie duty that involves ones pleasure or short term pain. However, the most significant thing is to recognize that the theory cannot exist with exceptions. The duties therein and the priority rules are subject to exceptions. Moral intuition Moral intuition serves a significant purpose in the advancement of this theory. It has three major functions. First, moral intuition reveals when a prima facie rule does not apply despite signs that the duty was applicable in the beginning. In simple terms, it enlightens individuals if they have any exceptions. This kind of moral intuition depends on the morally significant aspects present in the situation, and the location of the chooser. Secondly, moral intuition explains the prima facie duties in detail. This way, a chooser will make the best decision based on moral intuition. Thirdly, moral intuitions clarify the propriety rules present in a situation. It allows the chooser to choose non injury over beneficence (Audi, 2009 Pg 67). Moral intuition can vary from one individual to the other. The source of moral intuition is one that has received varying responses from scholars (Tropman, 2006 Pg 130). The ability to have upright moral perceptions depends on ones moral upbringing and the resulting moral habits. Moral perception may be distorted or corrupted depending on the upbringing and moral environment. Conclusion The theory and its applications have worked remarkably in many situations involving moral problems. The theory specifies how individuals should tackle situations so as to make moral decisions (Waluchow, 2003 pg 78). However, the theory has led to conflicting sides in given situations such as an abortion. Some duties are in favor of the fetus while some are in favor of the mother. Such situations have revealed the loop holes in the theory. However, with effective moral intuition, the theory can help individuals make moral choices depending on their situation. Moral intuition interprets the prima facie duties for any individual in relation to a given situation. It also guides the chooser on the duties to give precedence over others. Therefore, the effectiveness of the prima facie duties depends on the ones moral intuition.

Tuesday, August 20, 2019

Essay --

Frank Carellini Professor Joseph J. Ellis Honors 290C Death Of A Financier: From Establishing America’s Credit To Financing The Revolution To Debtor’s Prison Amer ·i ·can noun É™-ˈmer-É™-kÉ™n, -ˈmÉ™r-, -ˈme-rÉ™- : A person born, raised, or living in the U.S. An American is defined as a person born, raised or living in the U.S. There are sacred grounds from which American roots clearly stem. There are words that instantaneously come to our minds when our American pride is questioned or insulted. Financial stability is not one of them. Passionate, idiosyncratic, united, diplomatic, relentless: these are the synonyms of American and our associated founding. But not â€Å"Financially Stable.† Actually most â€Å"Americans† are disgusted by one or more facets of the American financial system, bellowing at its corrupt, dishonest methods and lack of sympathy for our people. We are often quick to dismiss money and business as unethical creatures. It is easy to praise controversial soldiers and philosophical demigods and wooden teeth and cherry trees, when relishing in America’s emotional and inspiring foundation. Despite its stagnant reputation as a crippling agent, â€Å"Finance† and the almighty dollar (or should I say the almighty â€Å"Morris note†) once held a genuine place in the fight for American independence and maturity as a newly-birthed nation. Money was once a note of trust, a building block for international commerce and relationships. As America was born, commerce did not only translate into profits, but it was the beginning of an international web that would be the site of synthesis for social, political and economic paradigms. In the wake of America’s foundation, Robert Morris personalized currency. Coupling transactions with handshakes and... ...f financially networking. The simple misappropriation of funds tore his life apart. Money is a perception game. With money one can easily be characterized by arrogance and selfishness; without it, desperation and despair. America is a place of commerce and we need to be. There has been an everlasting parting from the original isolationist policies, instituted by Washington. I have reason to believe his close friend Robert Morris, is the reason for our global success. The first official act of Hamilton, as Secretary of the Treasury, was to recommend that the domestic and foreign debt be paid, dollar for dollar. When the paper containing this recommendation was read before Congress, it thought that the new Secretary of the Treasury had gone mad. How was a nation of less than 4,000,000 of people to voluntarily assume a debt of $75,000,000! In The Financier, I Trust.

Monday, August 19, 2019

Children on Their Birthdays by Truman Capote Essay -- Children on The

"Children on Their Birthdays" by Truman Capote Truman Capote created a character in "Children on Their Birthdays" who is the definition of a dreamer. Her name is Miss Bobbit and although she is only a child, everyone who knew her addressed her as Miss Bobbit because "she had a certain magic, whatever she did she did it with completeness, and so directly , so solemnly, that there was nothing to do but accept it". When she introduced herself as Miss Bobbit people would "snicker", yet she was still known as Miss Bobbit. John Updike once said, "Dreams come true; without that possibility, nature would not incite us to have them". This is just what Miss Bobbit believed. There was no stopping this young girl when she set her mind to something. Miss Bobbit is introduced in the story as a young, sassy, conceded girl who is mocked by almost everyone in the town. By the end of the story she was ?surrounded by people who stopped to wish her well?. Billy Bob and Preacher are two boys who are known to cause trouble. ?They were the biggest friends in town: talked alike, walked alike, and occasionally they disappeared together for whole days.? Although when Miss Bobbit did not appear the boys stayed close to the house hoping to catch a glimpse of her. It was obvious that the two boys had ?fallen in love? with Miss Bobbit and she could get them to do almost anything she wanted. Knowing this, Miss Bobbit did just that. The boys started to work for her and were dedicated to their...

Sunday, August 18, 2019

The Spirit of the Romantic Period Essay examples -- Papers Wollstonecr

The Spirit of the Romantic Period The Romantic Period in English literature was an era that brought forth profound literary rebellion. Romantics were truly rebels. They were in total defiance of the morals set by the movement known as the neoclassical period. The Romantics were also idealists, who believed in change. These idealists wrote about the change they wanted, socially as well as politically. Nature, both human and natural, and childhood and social conditions were of the many themes literary artists of this time chose to focus on. Mary Wollstonecraft, William Blake, and William Wordsworth were among the literary artists who have done just this. In creating works such as, â€Å"A Vindication of the Rights of Women†, â€Å"The Garden of Love†, and â€Å"She Dwelt Among the Untrodden Ways†, one can see the spirit of this era is well depicted. Mary Wollstonecraft can be noted as the women’s advocate of her day. In her â€Å"Vindication†, she proclaims that just as men, women have rights. For centuries women had very little or no rights at all. Women were treated as if they were mere objects of beauty and they were expected to yield to the every demand of man. â€Å"The conduct and manners of women, in fact, evidently prove that their minds are not in a healthy state.† In a sense, women have been brain washed. They are taught from the womb by their mothers that they are to only maintain their appearances and be sweet and submissive. They are taught to spend their time questioning for love because the only way to get ahead is through marriage. Women never reach the realization that there is more to life. Women shouldn’t feel inferior to men because they too are mortal beings. Instead of spending time on beauty and frailty, wom... ... when she ceased to be. No one cared that she existed. However, it made a difference to Wordsworth. Even if no one cared, he did and that made the difference. It appears as though Wordsworth is describing the struggle of the lower class people to exist. One cannot live in loneliness and despair. Wordsworth seems to be revealing the callous attitude of society at that time. In composing their works, it is safe to assume that the Romantics shared a common interest. That interest was change. Mary Wollstonecraft, William Blake, and William Wordsworth are among the true rebels of their time. Through literary works such as â€Å"A Vindication of the Rights of Women†, â€Å"The Garden of Love†, and â€Å"She Dwelt Among the Untrodden Ways†, we can see that these literary artists took no boundaries in challenging standards set by the church, government, and society in general.

Saturday, August 17, 2019

Informative Speech on 9/11 Planes Essay

How many of you can still remember exactly where you was on 9/11? I remember I was in my 2nd grade classroom and hearing over the intercom that our teachers needed to turn on the T.V. As we began watching the horrific events that was taking place and yet to take place, we was all confused on what was happening, and why. We just knew what we was watching was not normal. The World Trade Center attacks were part of a strategic plan of a terrorist group al-Qaeda. Throughout the speech, I will be mapping out the attacks as they unraveled. Four planes were hijacked, each intended for different targets. According to the New York Times, the flights that were hijacked included American Airlines Flight 11, United Airlines Flight 175, American Airlines 77, and United Airlines Flight 93 (Schememann A1.) American Airlines Flight 11, which carried five Al-Qaeda terrorists, 81 passengers, and 11 crewmembers, was the first plane to hit the North Twin Tower. The flight was scheduled from Boston, Massachusetts to L.A. California. Within fifteen minutes of that flight, the Al-Qaeda hijackers had injured three people, killed one, and forcibly made their way into the cockpit, and overtook the captain and first officer. Mohamed Atta was the hijacker that took over the planes control, and was in control of the events that followed. The air control system realized something was wrong when they lost all contact with American Airlines Flight 11, until Mohamed Atta, accidently sent a message to the air control system instead of the passengers in the plane. At 8:46 local time, the aircraft crashed into the North tower of the World Trade Center. 102 minutes after the impact, the North tower of the World Trade center collapsed. United Airlines Flight 175 was the second passenger flight, which carried five hijackers and 60 people, which was boarded to go from Boston, Massachusetts, to Los Angeles, California. Within 30 minutes of take off, the hijackers had forcefully entered the cockpit and overruled the pilot and first officer, allowing Marwan al-Shehhi to control the airplane from then on. Unlike American Airlines Flight 11, Airlines Flight 175 kept their air traffic control system on, and it was visible on New York Center’s radar. Many of the passengers and also crew members made phones calls from the phones located on the plane. 17 minutes after the North Tower was hit by American Airlines Flight 11, the United Airlines Flight 175 then struck the South Tower, which was the only impact from September 11, 2001 that was seen live on television as it occurred. 56 minutes after the impact on the South Tower, of the World Trade center, the building collapsed. American Airlines Flight 77, which killed the five Al-Qaeda terrorists and 59 passengers boarded the plane, and also the 125 people that were in the building of the third attack, the Pentagon located in Washington, D.C. The flight was departing from Dulles, Virginia to the destination of Los Angeles, California. It took the five hijackers 35 minutes to intrude the cockpit; Hani Jonjour then took over as the pilot of American Airlines Flight 77. The western side of the Pentagon at 9:37 was hit. At 10:10 A.M. a section of the Pentagon had collapsed, it took days for firefighters to extinguish the massive fire. United Airlines Flight 93, withheld four Al-Qaeda terrorists and 44 passengers, crashed into a field near Stonycreek, Township, Pennsylvania. It only took the Al-Qaeda members 46 minutes to take control over the plane. The passengers of the plane had decided they were not going to let the hijackers hit their target and kill them without an attempt to recover the planes control. The passengers on the plane were in touch with people from the phones, to be aware that the World Trade Center had been hit, along with the Pentagon. The passengers attempted to gain back the control of United Airlines Flight 93, and during this attempt, the plane crashed into the field in Stonycreek Township. United Airlines Flight 93 was the only plane that did not reach its hijackers’ target. Many of us was aware of the events that took place on 9/11, but really didn’t know much about the passengers that was boarded those four planes on September 11, 2001, a day that forever change America. On Flight 11, Charles â€Å"Chuck† Jones, 48, almost made it into outer space. He was qualified to fly on the space shuttle and was scheduled to fly a mission when the 1987 Challenger explosion indefinitely postponed launched. On Flight 77, Suzanna Calley, 42, of California, would have celebrated her 20th wedding anniversary on Wednesday, September 12th, and her 43rd birthday on Monday, September 17. On Flight 175, Ruth McCourt, 45, and her daughter, Juliana, age 4, were aboard United Airline Flight 175. Ruth McCourt’s brother, Ronnie, escaped the ground floor of the World Trade Center. On Flight 93, Todd Beamer, 32, leaves a pregnant wife and two sons. His family believes that he died when he and other passengers tried recovering Flight 93 from the hijackers. The flights of 11, 77, 175, and 93 has forever change the life of America and on 9/11, there will always be a moment of silence for the people that bravely lost their lives that day. Work Cited http://en.wikipedia.org/wiki/American_Airlines_Flight_11 http://en.wikipedia.org/wiki/United_Airlines_Flight_93 http://en.wikipedia.org/wiki/American_Airlines_Flight_77 http://en.wikipedia.org/wiki/United_Airlines_Flight_175 http://usatoday30.usatoday.com/news/nation/2001/09/11/victims-capsules.htm

Friday, August 16, 2019

HSE Management system Essay

Management and supervision (at all levels) shall be regarded as being fully committed to HSE by all staff and contractors. They are to be seen as providing a leading role towards constant improvement through leadershiptheir behaviours and action planning. Their HSE performance will be assessed against achievement of annual objectives. Element 2.Policy and Strategic Objectives This HSEMS element addresses corporate intentions, principles of action and aspirations with respect to health, safety and environment and the aim of improved HSE performance. Basic Requirements Companies shall have a written HSE policy embodying as a minimumthe ADNOC Group Policy contents. HSE objectives shall be challenging understood by all and consistently incorporated in policies. In setting objectives management shall consider the overall risk levels of their Companies’ activities and shall identify those critical operations and installations requiring a fully documented demonstration that risks have been reduced to as low as reasonably practicable (ALARP). Element 3.Organisation, Resources and Competence This HSEMS element addresses the organisation of people, resources and the competence required for sound HSE performance. Basic Requirements The necessary organisation and resources to comply with the HSEMS shall be provided. Responsibilities at all levels shall be clearly described, communicated and understood. Staff shall be developed following structured competency assessment and training systems. Contractors will be required to manage HSE in their activities as per or better than the company objectives. HSE communication shall be effective and structured to provide key information to all relevant organisation levels. Element 4Risk Evaluation and Management This HSEMS element addresses the identification, evaluation and management of HSE hazards and evaluation of HSE risks, for all activities, products and services, and the development of measures to reduce these risks. Basic Requirements The risk management process for all HSE critical operations and installations shall include: -an inventory of the major hazards to the environment and to the health and safety of personnel the public and customers from all the activitiesmaterials products and services; -an assessment of the related risks implementation of measures to control these risks and to recover in case of control failure. The up-to-date inventory of hazards and assessed risks relating to the usestorage transport and disposal of all products is available to the workforcecustomers and others. Product stewardship shall be applied at all stages of product life cycle relevant to the Company’s activities. Health Safety and Environmental impact assessment (including a consideration of social impacts) shall be conducted prior to all new activities facility developments and/or significant modifications to existing ones. Health risk assessment shall address physical chemical biologicalergonomic and psychological health hazards associated with the work environment. Soil and groundwater contamination shall be assessed and where required control or remediation shall be in-hand. An HSE assessment shall form an integral part of any proposal for acquisition divestment abandonment or merger of business entities. Element 5Planning, Standards and Procedures This HSEMS element addresses the planning of work activities and the standards and procedures along which these shall be executed, specifically the risk reduction measures as selected through the evaluation and risk management process. It includes safeguarding the integrity of assets, managing changes and developing and testing emergency response measures. Basic Requirements An HSE Plan shall be in place which demonstrates pursuit of continuous improvement principles at all organisation levels. HSE Critical equipment shall be subject to adequate asset integrity controls. Adequate standards and procedures, derived from clearly defined risk assessments/analyses, or internationally acceptable practices shall be in place and understood at the appropriate organisational levels. Preparation, review and distribution of all key reference documentation shall be adequately controlled. Change, in all its typical business aspects, will be adequately controlled. Emergency response procedures (including HSE emergencies) shall be regularly tested. Element 6Implementation and Monitoring This HSEMS element addresses the manner in which activities are to be performed and monitored, and corrective action to be taken when necessary. Basic Requirements All HSE critical activities shall be executed according to the set standards, procedures and work instructions. HSE performance targets shall be set to ensure progression towards the long-term goals of no harm to people and no damage to the environment. Performance indicators shall be established, monitored and results reported in a way that can be externally verified. All HSE incidents and near misses with significant actual or potential consequences shall be thoroughly investigated and reported and action shall be taken to avoid reoccurrence. Element 7Audit Basic Requirements An audit programme shall be in place to review and verify effectiveness of the management system. It shall include audits by auditors independent of the process or facility audited. Element 8Management Review Basic Requirements Management shall regularly review the suitability and effectiveness of the HSE ms

Life and Women Bearing Women Essay

Harwood’s elegy Mother Who Gave Me Life nostalgically explores the confronting concepts of the unavoidability of death and past bleak memories. Harwood explains explores the fragility e nature of life through the fabric motif symbolism; â€Å"fine threadbare linen† depicting symbolising the frailty image of her mother and the inevitability of her demise. Similarly, the reminiscent cosmic and iconic imagery depicts the futile effort to extend life â€Å"I prayed you would see live to see Halley’s Comet a second time. Furthermore, the reference to Halley’s Comet informs the audience of the persona’s short-lived hope for human immortality, on to be brought back to the reality of death. In addition, the author speaks ofoutlines a cycle of death and the continuity of life, shown through repetition that is as perpetuated through motherhood shown through repetition; â€Å"I think of women bearing women† which utilises gender specific diction to highlight the significance of women as a . Thus, the cycle of women bearing women is shown as a symbol of life and continuity. Likewise, through cumulative listing, Harwood provides an insight into the human history of motherhood, noting that that it transcends all temporal restraints indicated through cumulative listing â€Å"your mother, and hers and beyond†, and its ability to never cease. Though Harwood constantly implies of her desire to be able to extend life she acknowledges that in reality death is inevitable through the use of elegiac language; â€Å"you left the world so†. Finally through elemental references and natural imagery, Motherhood is portrayed to be infinite and as the link between prehistoric and current epochs elucidated through elemental references and natural imagery; â€Å"ice, rock, fire. † Hence, through the use of a variety of language techniques, Harwood is able to explore the challenging images of the inevitability of mortality through its inevitable nature whilst offering nostalgic recollections of her mother to signify the mportance of motherhood in establishing the continuity of life providing reader’s with a valued text. and cycle of mournful self-reflective thoughts through the use of motherhood, providing a valued text. The ode style poem Harwood’s diptich poem, Father and Child, investigates the notion centrality of seminal experiences in shaping one’s understanding of of a melancholic longing for the past whilst simultaneously acknowledging the inevitability of death through the rhyming pattern of its stanza, hence creating a valued text for the audience reader. The idea of childlike innocence and naivety immortality is expressed through the masculine diction â€Å"master of life and death† and power metaphor â€Å"a wisp-haired judge† exposing the child as an self-proclaimed vigilante. However, the self vilification of the child upon the his shooting of the owl is, expressed through a woeful reminiscent self reflection; â€Å"mirror my cruelty†. This portrayings the confronting topic of mortality through the physical pain of the owl and the emotional torment of the child. Another memory that highlights the both the challenging concepts of nostalgia and death, is the symbolic death of the child’s innocence demonstrated in the juxtaposition; â€Å"a lonely child who believe death clean and final, not this obscene. † Hence, this shows the naivety of the child, and the stinging memory of an un-romanticized death that has remained. Finally through the use of empathic language, the child’s harsh epiphany is shown â€Å"I†¦ wept, owl blind in the early sun. This implying lies the persona’s is transformation to show a new appreciation for morality. In â€Å"Nightfall† the second part of the poem the persona uses a collective pronoun to depict togetherness as a notion of eternity which transcends earthly beings; â€Å"we stand in time’s long promised land. † The nostalgic tone presents the audience with Harwood’s perspective of the unyielding process of time and the inevitability of death. This notion is emphasised through parallelism; â€Å"we pick our last fruits†, hence utilising showing the reader of the organic discourse which to presents the comparison of the ripeness of fruit to the infinite life cycle of birth and decay. Furthermore, inevitability of death is illuminated through past tense of the self reflective question â€Å"Who can be what you were? † implying that persona’s father has ceased to exist. Through the character of the child, it is clearly evident that the poem Father and Child explores the challenging ideas of nostalgia and mortality making the texts valued in the eyes of the reader.

Thursday, August 15, 2019

Novel Analysis: Love in the Time of Cholera

Gabriel Garcia Marquez is one of the greatest authors in world literature.   This Nobel Laureate came from Latin America, but his novels have been acclaimed all over the world.   One of those novels is Love in the Time of Cholera.   Love in the Time of Cholera by Gabriel Garcia Marquez is a remarkable novel that renders love as an illness.   In addition, the story reaffirms the presence of love through romanticism, and declares its absence through a rational point of view. Love in the Time of Cholera is about the enduring love story between Florentino Ariza and Fermina Daza.   Florentino first encountered Fermina when he delivered a telegram to Lorenzo Daza, Fermina’s father (Trainor).   Florentino fell in love with her and soon the young lovers were exchanging love letters (Trainor).   However, the discovery of their relationship brought the couple apart.   Fermina was expelled from school because she was found writing love letters, and her father also saw love letters in her room that prompted him to take Fermina on a long trip to forget about Florentino (Trainor). After a long absence, Fermina returns as a beautiful, full-grown woman.   She has forgotten about Florentino, and at their encounter upon her arrival, she asks him to â€Å"forget it† (qtd. in Couteau).   In turn, he tries to win her back, but his efforts were futile (Trainor).   In time, Fermina marries renowned Dr. Juvenal Urbino.   This deeply affected Florentino, and he vowed to win Fermina back no matter how long it takes. Indeed, after fifty-one years, nine months and four days, Florentino got his opportunity (Couteau).   Dr. Urbino died when he fell from a ladder in an attempt to save his parrot (Trainor).   At the doctor's funeral, Florentino wasted no time in telling Fermina his feelings toward her (Trainor).   This angered Fermina, and she tells him to leave (Trainor).   The funeral incident was soon followed by the exchange of letters, and the two lovers resume their romantic relationship (Trainor).   In the end, Florentino and Fermina go on a river voyage (Trainor). Cholera may be the implied disease in the title, but the story presents love as the real illness.   The manifestation of love as a sickness is best embodied by the character of Florentino.   He is so engrossed with his love for Fermina that it eventually proves detrimental to his health.   In the second chapter of the novel, Florentino's homeopath godfather mistakenly assessed his sickness as cholera, when he was merely exhibiting symptoms of love sickness (Trainor). In the same chapter, Florentino also consumed flowers and cologne which made him vomit (Trainor).   The emotional anguish he feels over his unrequited love for Fermina is translated into physical suffering (Trainor).   Therefore, love is an illness because its effects prove to be harmful to one's physical and emotional state, as exemplified by Florentino. The story also shows the presence and absence of love, as personified by the two men in Fermina's life: Florentino and Dr. Urbino.   Florentino is the romantic, as he is possessed with so much love for Fermina that he spends his entire life in winning her affection.   On the other hand, Dr. Urbino, is the rational.   He may be Fermina's husband, but their relationship was founded on respect, instead of love. Florentino fell in love with Fermina at a young age, and remained preoccupied with that love throughout his life.   The extremity of his love for her even left him unable to write a decent business letter; this is because all he could write were letters for her (Trainor).   Moreover, when he is sent to jail because of his violin serenade, he feels a sense of martyrdom (Trainor).   Lastly, when Lorenzo attempts to kill him, Florentino declares that it is a noble thing to die for love. Despite his claim that he had saved his virginity for her, Florentino had 622 sexual relations with numerous women (Couteau).   However, sex was only a means to deal with his longing for Fermina (Trainor).   He may have been physically disloyal, but he was emotionally faithful to her. In contrast, Dr. Juvenal Urbino is the rational.   He is not overcome with emotions like Florentino, and everything he does follows logic.   He marries Fermina, even though he acknowledges the absurdity of such union (Penguin Group).   His notion of love is logical, and rejects love as â€Å"unruly passion† (qtd. in Penguin Group).  Ã‚   For him, love is a mere â€Å"invention,† a feeling that one can evoke on purpose (Penguin Group).   It is therefore no surprise that theirs was not happy marriage, which Dr. Urbino did not mind at all.   This is because instead of happiness, he values stability in marriage (Penguin Group). As opposed to the affectionate and emotional character of Florentino, Dr. Urbino is rigid and passionless.   The two men may be extremely different in terms of characteristics, but both were disloyal to Fermina.   Dr. Urbino had an affair with a woman named Barbara Lynch during his marriage to Fermina (Trainor). Fermina strikes the balance between the two men.   As a young lady, she reciprocates Florentino's affections with equal enthusiasm.   However, after the trip, she assumed a more mature stance in life which made her reject him.   Her marriage to Dr. Urbino is a logical step, since she married for convenience instead of love (Couteau).   After her husband dies, she again honors her emotions and embarks on a river cruise with Florentino. Gabriel Garcia Marquez artfully depicted love as an illness in his novel.   He described how love's intensity can affect one's own physical and mental state.   Moreover, he renders love through romanticism, and shows how rationality is devoid of it.   Indeed, Love in the Time of Cholera is a great novel, as it reveals love and its many aspects. Works Cited Couteau, Rob. â€Å"Love in the Time of Cholera by Gabriel Garcia Marquez.† Arete December 1988. Penguin Group USA. 19 February 2008 . Trainor, Katherine. Sparknote on Love in the Time of Cholera. 19 February 2008 .

Wednesday, August 14, 2019

Homework Essay

Chapter 5 1. Describe how we measure the clinical performance of an HCO as a whole? For example, can you aggregate good performance in cardiology and poor performance in obstetrics, and say â€Å"overall, performance is average†? It depends on how measurement is being done. If a scorecard is used, yes the performance could be aggregated. However, the book mentions moving the departments off the scorecard that do not need improvements and focusing on the departments that aren’t doing well or need improvement in certain areas. Scorecards are beneficial in showing overall performance but can also be evaluated to see which departments are not meeting or exceeding the benchmark. If measurement was on a department basis and one was not doing well, that department would need to focus on the developmental areas in order to say that performance is good. â€Å"Overall† means an average or an overview. It’s not specific to one department but an average of all. One could fail a nd others exceed in which â€Å"overall performance† would be â€Å"average.† Chapter 6 1. Describe how an institution can ensure that its medical staff plan is realistic? List the specific steps you think would be important, and which would make a reassuring checklist when presented to physicians and to the governing board. An institution needs to measure input and output to effectively staff the facility. Input can be measured by patient arrivals and appointment requests (request for care). Output can be measured by patients treated, cost per case, quality and access. The physician organization also assists in providing excellent care by recruiting and retaining physicians necessary to provide this care. Physician supply should remain open to leave and come as the community demand raises and lowers. However, it is more effective to be strategic in planning the staffing needs. Too big leaves physicians underworked. Too small leaves physicians ­Ã‚ ­ overworked. A medical staff plan should be implemented to protect physicians  against new competitors. 2. Medical staff leadership: Why should medical staff leadership be appointed by and accountable to the governing board, as opposed to being selected entirely by the medical staff or by the executive? To avoid tax situations, the board must remain nonphysicians (pg 205). Also the board must vote for what is in the best interest of the community. If there were several physicians on the board or the medical staff or executive appointed this, it would be considered a conflict of interest because it’d be harder for the medical staff to do what’s in the best interest of the community rather than what’s in the best interest of the physicians. 3. What is the goal of communication with physicians? How is that goal attained in large organizations? The intent of the communication network is to identify potential conflicts in advance, analyze and understand them (pg 205). PITs, surveys and organizational guidelines and processes are implemented to help resolve these issues. Bylaws are also set and used to describe rights and obligations of each party. They are also used to encourage negotiations and conflict resolution (pg 206).

Tuesday, August 13, 2019

Specific Learning Difficulties, Dyslexia Assignment

Specific Learning Difficulties, Dyslexia - Assignment Example In understanding the relationship, it is also imperative to define social construction. As documented by Burr (1995), social construction is advanced by the social constructionist theory, which is a sociological theory that describes how the objects of consciousness or social phenomenon thrive in the social contexts. Thus, when dyslexia is described as a subject of social construction, it implies it is simply an attribute of contingent aspects of social perceptions, as opposed to the attributes that are possessed by Dyslexia. Social constructionism notions can be earthed based on reality because it is often biased form reality. It is as a result of stance that assumed and which takes knowledge for granted (Lamond & Wiseman n.d).As far as social construction processes and marginalization process is concerned, Bourdieu proposes that behaviours and patterns of human behaviours, as well as groups of people can be predicted because they tend to assume a certain trend. These assume a socia l structure that is hegemonic in nature. Consequently, certain groups of people or individuals become limited by such social structures. Another perspective of relevance regarding social construction is that perspective advanced by Foucault. Foucault theorizes that there are various notions that are considered to be worthwhile or that which represents the truth. In the real sense, such notions are only social constructed and function to constrain their effectiveness and inconvenience, other people. Â   other people. As far as Dyslexia is concerned, these views can be hardly disputed. They are a representation of reality in the events that play in areas of contact by the dyslexia people. It has also been evidenced in other areas such as those that touch on masculinity, as evidenced in Davies (2008) and genders issues (Skelton and Francis, 2009; Skelton, 2010). What is Dyslexia? To begin with, according to British Dyslexia Association (2013), dyslexia is defined as condition characterized by the

Monday, August 12, 2019

Angels in America Play Analysis Essay Example | Topics and Well Written Essays - 500 words

Angels in America Play Analysis - Essay Example Prior is the protagonist, a young gay with AIDS who loves Louis Ironson. Joe Pitt is another bisexual Mormon and Harper Pitt is his wife. The first part of ‘Angels in America‘ introduces the major event, the diagnosis of AIDS in Prior and the consequential effect on the relationship between Prior and Louis. Louis slowly drifts away from Prior feeling fear about the illness. In the subplot we see Roy Cohn who always diminishes homosexuals arguing that they are powerless. He squabbles that he is not a homosexual but a heterosexual man. But he is diagnosed as an AIDS patient. In another subplot, Harper recognizes that her husband Joe is gay. Thus the first part introduces the two tormented characters due the distancing of their dear ones. At this point Louis and Joe develop a new relationship because of their guilt; a feeling arises between them from the abandoning of their beloved ones and thus they console each other. The disease of Harper worsens and she begins to live in Ð ° fancy world. Here Prior is also hounded by the supernatural elements. In the second part of ‘Angels in America’, also titled ‘PerÐ µstroika‘ we see the characters fight back to overcome the trauma of mental and physical torture. Transformation occurs here. Roy is fighting against AIDS while Harper convinces herself that her husband is homosexual. Thus many of the characters undergo an alteration which turns to be positive for them. Harper says â€Å"In this world there is a kind of painful progress â€Å"(Kushner Act 5). But Roy Cohn dies of AIDS without fulfilling his ambition. The protagonist Prior optimistically survives even after the death of his companions. Even though AIDS dominates his life, he stirs the mind of the listeners with the gospel he builds up from his own life experiences. The play proposes a note of hope,† Everyone who was suffering in body or the spirit walked through the waters of the Bethesda would be healed, washed clean of

Sunday, August 11, 2019

Hazardous waste management #2 Essay Example | Topics and Well Written Essays - 500 words

Hazardous waste management #2 - Essay Example There are agencies that are given the responsibility of handling such situations. The city councils are government departments that have the directive of having specialists cater to these situations. Marine life is affected in the sense that, any untreated water from the storm water system is transferred to lakes, rivers, stream, or coastal water (Debo & Reese, 2003). Challenges may arise to areas and people in these regions if they do get to use this polluted water sources. Swimming pools, fishing areas, and drinking water may be infected, and thus; all life sustained by such water may be potentially harmed. Material recovered from this site should be disposed of depending on its nature. Battery contents tend to have a high percentage of acidity. If this is exposed to the environment through the water system, there are bound to be dangerous results for all those involved (Debo & Reese, 2003). In this case, a basic solution that can counter the effects of the acidity in the water may be appropriate. There is no perfect way or technique of disposing of the acidity. This, however, may work to decrease its impact toward the immediate environment. A city landfill will not be an appropriate avenue to dispose of this waste. There are metals that are present in the landfill and this waste is likely to corrode any of the waste present. Sulphuric acid, present in car batteries, are likely to ignite and spatter which makes this a highly dangerous reactive material. Pouring the waste through absorbent material may not be a necessarily exceptional idea. These acids tend to react and produce fumes once in contact with different material. Specialists need to identify what is needed, and when it is needed (Debo & Reese, 2003). This may prevent further contamination of the surroundings, hence; protecting human and animal life. There are

Saturday, August 10, 2019

Paper 2 Essay Example | Topics and Well Written Essays - 500 words - 1

Paper 2 - Essay Example He argues that good performance profiles should define success and thus meeting the minimum requirements (Uttaro, Paras 2-3). Management position also requires a good performance profile, which removes non-fact based opinions. It is wise to avoid personal bias by using performance profiles to be aware of characters that have been proven by scientists to make employees satisfied. The other thing is by staying current. Good performance profiles are made by using recent performance of your employees. Taking note of current performance of employees is a good tool when developing performance profiles. The other important aspect is developing performance profile that maximizes odds. Making use of performance profiles enables one easily to hire people who will be productive and stay longer in your firm (Uttaro, Paras. 4- 6). After school, accountancy will be the career of choice. The job requires knowledge in preparing financial statements. It also requires a commitment, speed, and accuracy, and you need to have computer skills especially in Microsoft Excel. The best performance profile for the accounting job that will lead to effective performance can be seen below. First is to prepare a comprehensive plan to achieve accounting objectives with a distinct period that you want to accomplish. Secondly, one should conduct a comprehensive operational review. Work with other financial accountants and assess all aspects of the company’s operating performance. Develop a plan of action to deal with each of the issues. The other thing is to address operational issues. If the company is under- performing, you need have a group of people to execute the task and solve pertinent issues. Another thing is to evaluate the financial strength of the company. You need to review all the historical financial data, bu dgets, and forecasts. Evaluate critical areas of concern and determine new ways to improve performance (Uttaro, Para 8). Considering the

Marketing Business Analysis of Costa Coffee Company Term Paper

Marketing Business Analysis of Costa Coffee Company - Term Paper Example Costa is currently the leading coffee chain in the UK in an industry that is highly competitive and rapidly growing. In spite of the current contraction forces within the global and UK economies, Costa has been able to expand sufficiently in the emerging economies as well as in its domestic market in the UK. Costa's brand focus on its various renowned coffee brands has been equaled with portfolio growth and development into new areas of service. Costa operates from the civil parish and market town of Dunstable as its main headquarters, situated in Bedfordshire England. Although leading its major competitors in terms of physical stores, it comes second to Starbucks regarding market share. Costa is completely owned by Whitbread. Among its major competitors, it has cut out its market niche by being the only coffee chain that offers hand-made coffee products to its clients. Costa Coffee has many brands, among them Miscela, Macinatura, Macchina and Manna. Costa specializes with Italian made coffee as their products suggest. All Costa coffee shops have been installed with Italian made Espresso machines. All these machines have been perfectly tuned to a long period to attain wide volumes of flawless coffee. Their special blend of Arabica and Robusta coffee is slowly roasted to perfection, much to the satisfaction of their clients. Towards the end of the year 2010, Costa acquired a market share of 37.7% to become the biggest coffee franchise within the UK. Bruno Costa and Sergio started the company in the year 1971, which later became part of the Whitbread franchise in 1995.

Friday, August 9, 2019

Water Desalination using Vacuum Membrane Distillation Essay

Water Desalination using Vacuum Membrane Distillation - Essay Example Of course, it can also be used for water desalination [5]. Vapor migrates from the membrane surface to the permeate side. How this process occurs varies with the different configurations, depending on the feed solution which is treated [3, 11, 16]. All the configurations have advantages and disadvantages, depending on their applications. In Direct Contact Membrane Distillation, for instance, the membrane is in direct contact with the water only during liquid phases. According to classical heat transfer theory, a thermal boundary is formed when liquid is in direct contact with a solid surface when their temperatures differ. This thermal boundary stays next to the solid surface, where the liquid exhibits its temperature fluctuations. The process of heat and mass transfer illustrates the membrane distillation process, wherein a microporous membrane separates two fluids of differing temperatures (membrane thickness of). The feed temperature decreases from at its bulk to at the membrane’s surface. Accordingly, the permeate temperature increases from at its bulk to at the membrane’s surface. Two thermal boundary layers appear at the feed side (with the thickness of) and the permeate side (with the thickness of) of the membrane respectively, as shown in Fig. 3. where is the mass transfer flux through the membrane and is the latent heat of the volatile component. Here, is only a small part of the energy transferred through the membrane in the form of latent heat. The temperature difference between the two sides of the membrane also conducts heat through the membrane and the gas that fills the pores with flux, written as The equation illustrates the temperature difference between the two sides of the hydrophobic membrane. Accounting for the vapor pressure difference is illustrated by, which is the driving force for mass transfer through the membrane. Three mechanisms regulate the mass transfer through the membrane: The mass transfer mechanism

Thursday, August 8, 2019

Caterpillar Case Study Essay Example | Topics and Well Written Essays - 1000 words

Caterpillar Case Study - Essay Example The major problems that it faces are from the low-cost indigenous products which are aggressively marketing their products especially in places like China and Russia. Low priced locally manufactured products are the main competition that the company faces. The brand equity of its product makes it difficult to lower the prices of its core product line. The company is thus faced with several perspectives which may or may not jeopardize the market position of its popular and core products. To remain in the competition, it can either lower the cost of its main product line permanently or it can bring down the prices temporarily or it can introduce a new LEA (less expensive alternative) with a product that is different or locally manufactured or refurbished and sold under its brand umbrella with caterpillar standard service. The company faces the dilemma of whether the market status of its core product would be cannibalized in the price war or an alternate product line would help meet the competition in a more healthy manner while retaining its market position vis-Ã  -vis its core products. If the company permanently lowers the prices of its main product line, it faces a loss of credibility globally and eventually a huge profit margin which may prove disastrous for the company image and challenge its position as a global leader. Temporarily lowering the prices would have the same consequences as the previous ones. The company is thus left with the option of introducing a new low priced product line to meet the challenge of the local products. The third alternative needs to be investigated deeply because of several hidden problems like cost differentiation between its premium brand and LEA and between LEA and local product and how far down it can be lowered with relation to the local goods.